In this video I build a website with AI, live — and all of it without code. Because I am not a coder, not a developer, I am a completely normal user. The special part: it is not a typical landing page but an interactive lead magnet that turns visitors into real clients. And that is exactly what business is about: people should look at our things and, ideally, come straight into our universe.
A lead magnet like this regularly generates new clients for me — while I sleep. It is not a PDF, not a Linktree, and above all I need no agency, which as a rule costs several thousand euros. What I show you here, I built in under an hour.
What is a lead magnet, anyway?
Briefly, for everyone who has heard the term a hundred times but never got it cleanly defined: a lead magnet is something valuable you give away for free — in exchange for an email address. It is the transition from “someone happens to read something of mine” to “someone is on my list and I am allowed to get back in touch”.
So much for the theory. In practice, most lead magnets fail at one of three points:
- It solves no acute problem. “10 tips for more visibility” sounds like something, but is nothing. Nobody wakes up with that problem.
- It demands work before it delivers value. A 30-page PDF is homework, not a gift. It gets downloaded and never opened.
- It ends in nothing. The download happens, and then — silence. No next step, no follow-on.
A good lead magnet does the opposite: it delivers a result in a few minutes, and that result leads logically to your offer. That is exactly why interactive formats work so much better than documents — they immediately deliver something that did not exist before.
Examples of interactive lead magnets that genuinely work
So you get an idea of what you can build with the approach described — four formats that have proven themselves for solopreneurs:
- The location check. A few honest questions, at the end an assessment: where do you stand and what comes next? Exactly one of those runs on my site — six questions, three minutes, an immediate result. It is lead magnet and pre-qualification at the same time, because the answers show me who genuinely fits.
- The calculator. ROI, hourly rate, time saved, material needs — whatever your clients otherwise estimate laboriously. A calculator delivers a number, and numbers stick.
- The self-test with evaluation. Not the shallow personality quiz, but a real assessment of where you stand, with an evaluation that is allowed to sting.
- The selection tool. “Which of my offers fits you?” — instead of prospects struggling through your offers page, they answer five questions and get a recommendation.
What these four share: at the end there is a personal result, not another document. And that result is the most natural conversation starter there is — you no longer have to convince anyone they have a problem. They have just seen it themselves.
And one more thing that counts day to day: an interactive tool ages more slowly than a PDF with a year in the title. It keeps running while you work on other things.
The problem with PDF freebies
Let us be honest: for most self-employed people, the lead magnet is a checklist as a PDF. I used to do it that way myself — and built them for clients too. The problem: we send these checklists somewhere, and then mostly nothing happens. The lead runs into a void, or people simply forget they downloaded something — unless you have elaborate automations running behind it.
Why interactive lead magnets convert better
This is exactly where the interactive method comes in. You do not need yet another document — you need something that speaks to the spirit of gamification. People want to be entertained. Instead of a PDF gathering dust in the downloads folder, your visitors get an interactive tool they actually use. And that is exactly the tool we are building now.
The tool: Horizon by Hostinger
I built the whole thing with Horizon by Hostinger (affiliate link, code KIRSTEN10 = 10 % off). And I will be honest with you: Hostinger approached me and asked whether I wanted to make a video about it. Since I have been a Hostinger customer myself for some time, I was more than delighted. If you want to try it, enter the code KIRSTEN10 at checkout — it saves you 10 % on your next booking.
Once more for perspective: I cannot program. I am purely a user — and that is exactly why this route works for you too.
Step by step: it starts with a single prompt
We really do start with a single prompt. But: most people make the mistake of just writing “hey, build me something”. The result is then a generic template, a generic landing page — but not yours. It gets so much better when you take two steps first. And I will show you those now.
A quick note on the side: if you want the complete guide to this video — including the Claude skill I am about to show — just come into my free Skool community. There you will find all the guides, including those from my other YouTube videos.
Hack 1: find a design template via Pinterest
First we pick a suitable design as a template. If you do not have a brand design yet — colours, fonts, layout — there is a very simple way:
- Head over to Pinterest and enter “graphic design website” as the search term.
- Scroll through the feed until you have found a design you like.
- Save the image.
Later you simply add this image to your prompt in Horizon — and the AI adopts the style as a template.
Hack 2: my Claude skill for the optimised prompt
If you want to get even more out of your prompt, use my skill, which I created specifically for this — you will find it in my free community “KI — aber richtig”. Once you have installed the skill in Claude, for example, you enter your original prompt there and say:
“Optimise this instruction for Horizon for me — and use my own brand design (or use this image as a template for my design).”
After a few minutes you have the finished, optimised prompt — and automatically get a guide on what exactly to do with it in Horizon.
Over to Horizon: watch your page come into being
You copy this optimised prompt and head over to Horizon. There you enter it once in full — and if you want to be on the safe side, you add the image from Pinterest. Horizon immediately starts programming your tool interactively. You can watch the whole time and incidentally learn what is actually happening in the background.
After a few minutes you have a finished interactive landing page or app. You can publish it on your own website — or first on a temporary interim website, to test everything in peace.
Particularly practical about Horizon’s chat mode: you can look at the design and click individual elements directly, to change a phrasing for example — without telling the AI “do it all again”. And you can have the code displayed: either to check for yourself that everything is sound, or to hand the thing to a developer later.
Frontend + backend: where your leads land
What Horizon also does automatically — if you tell the AI to: it builds you a so-called Backend. The frontend is what people see. The backend is the place where the collected data is stored. Which means: you do not have to connect ActiveCampaign, MailerLite, Brevo or another email tool right away — Horizon stores the data for you at first.
The privacy note most people forget
One point matters here: if you work with the backend, i.e. store your visitors’ data there, you must add a corresponding note to your website’s privacy policy stating that the data is stored there. It takes a few minutes — and saves you trouble.
What else you can build with Horizon
With the possibilities Horizon offers by now, you can create unbelievably great things: your own web apps — and yes, dear developers, I know this is not a full app, but an interactive tool I can use wonderfully for client acquisition —, landing pages and entire websites. And if you go really deep, you can actually build apps with it that go beyond the interactive.
What it costs — and how long it takes
The most common objection to such a tool is not “I don’t want to” but “I can’t afford that” or “I don’t have time for that”. So here are the honest numbers from my own build:
The thing I am showing you here stood in under an hour. Not in a week, not after three feedback loops with an agency — in under an hour, in one afternoon, without a line of code. An agency would typically have charged several thousand euros for it and needed several weeks.
And the part that matters most to me: it keeps running. The lead magnet works while I sleep and regularly brings new contacts — without me having to kick something off each time. That is the difference between a marketing campaign and a system.
Frequently asked questions
What is a lead magnet?
Something valuable you give away for free — in exchange for an email address. It is the transition from casual attention to a contact you are allowed to get back in touch with. A good lead magnet delivers a result in a few minutes, and that result leads logically to your offer.
Which lead magnets work best?
Interactive formats that deliver a personal result instead of yet another document: a location check with evaluation, a calculator (ROI, hourly rate, time saved), an honest self-test or a selection tool that recommends the right service. They deliver value immediately and are pre-qualification at the same time.
Do I have to be able to program to build an interactive lead magnet?
No. I am not a developer myself, purely a user — and I built my lead magnet in under an hour. Horizon programs the page from your prompt; you watch. You can have the code displayed, but you do not have to understand it.
Do I immediately need an email tool like ActiveCampaign or Brevo?
No. On request, Horizon builds you a backend where the data is stored. Just remember the note in your privacy policy.
Where do I find the complete guide and the Claude skill?
Both sit free of charge in my Skool community “KI — aber richtig”: the step-by-step guide (SOP) and the skill that optimises your prompt for Horizon.
Conclusion: not a document, but an experience
If you are self-employed and finally want to win clients with AI instead of just talking about it: replace your checklist PDF with an interactive tool. You need no agency for several thousand euros and no programming skills — just a good prompt, a design template from Pinterest and Horizon by Hostinger (affiliate link, code KIRSTEN10 = 10 % off).
The exact step-by-step guide including skill and SOP is in my free Skool community — so you do not have to watch the video ten times. With me it is always about concrete use cases that you can actually implement as a solopreneur or in a small team, and that genuinely bring you revenue — no theoretical blabla.
You would rather not assemble something like this alone? In the Claude Sprint you implement the building blocks for your own business in five days — step by step, live and in a small group.
