About Me
Structure isn’t a question of technology.
It’s a decision.
My vision is a working world where clarity counts for more than concepts — and where AI doesn’t replace you, it relieves you. A business that carries you — instead of stressing you.
The one with AI in her name.
I’m Kirsten — K-I-rsten: “KI” is German for AI, and it sits right there in my name. An entrepreneur for over 25 years, more than 10 of them online. Today I live and work in Ireland.
I never start with the tool — I start with your business: first understand what you’re building, then decide which AI genuinely takes work off your hands. No prompt hacks, no miracle promises, no tool hopping.
On my YouTube channel “KI — aber richtig” (in German) I show every week what that looks like in practice — and in my community, solopreneurs put exactly that to work: truly integrating AI into their business instead of collecting more tools.
I help you make your business smaller, more profitable and more independent with AI. Smaller means: fewer tools, fewer contractors, less complexity — not less profit. What does that look like? For example, like this:
I know the whole keyboard of online business. I show you which of it genuinely makes sense with AI today.
I’ve been building businesses for over 25 years — 15 of them in the digital transformation of large companies. I know the whole keyboard: positioning, offers, processes, systems, content, sales. Today I show you, as a solopreneur 40+, how to support all of that sensibly with AI — which systems are worth it, which automations, which agents, which workflows genuinely deliver, and which ones you can skip. Not technology for technology’s sake, but a business that becomes smaller, more profitable and more independent. And when the technology is needed, I build it myself — two examples:
PageFix ↗
Edit your AI-built website yourself — no code, no tokens, no fear of breaking anything: drag in the HTML file, click, change, download the finished page. Built with Claude Code, hosted on our own server in Germany — GDPR-compliant.
ebbe2flut ↗
After moving to Ireland I needed the tides at a glance — so I built the app for it myself, without a single line of code. A toy? Exactly. And proof that the first step is allowed to be small. I show how on the blog.
You see me up front — but I don’t carry it alone.
Conny Scherer
Conny takes care of the back office — and of everything around web design and social media.
AI team
My AI team keeps growing and works for me every day.
And now to you.
Find out in three minutes which screw you should be turning right now. And if you’d rather talk directly: book a free orientation call.
take the location check →