Transparency up front: the accompanying video was made in cooperation with Hostinger — my opinion remains, as always, 100% my own. The Hostinger links in this article are affiliate links.
I still meet solopreneurs and small teams who genuinely have no website. No landing page. Nothing. And as justification I always hear the same sentences: it is too expensive. It is technically too complicated for me. And: “my social media profile is completely sufficient.”
Unfortunately I have to tell you: social media alone is no longer enough to be genuinely visible today. The people who want to — and should — find you need several points of contact. One is social media. Another is your website. And if you have products, then please matching landing pages too.
The dilemma: what do I need — and what can I afford?
Especially for solopreneurs and small teams the weighing is difficult: what do I actually need? What can I execute technically? And above all — what can I execute financially? For perspective: a normal website costs between several hundred and several thousand euros, depending on its scope. And if you have a fast business, like I do, you cannot wait weeks or months for someone to build your website.
Exactly here Hostinger comes into play. For just a few euros I essentially get my own development team there: I can create several websites right away, have chatbots and other AI features and can sell physical and digital products through it — everything I would otherwise have to have developed by a developer in a small team.
What is vibe coding?
Vibe coding means creating software, websites or apps purely by describing them in normal language. Instead of writing code, you tell the AI in whole sentences what should emerge — look, content, features. The AI generates the code, you check the result and describe the next change. Until it fits. The term comes from the developer world, but it means exactly the opposite: you need no programming knowledge.
For a small business that means something very concrete: The question is no longer whether you can do it technically, but whether you can describe precisely what you want. And that is a business skill, not a technical one. Whoever knows their offer and understands their clients has long done the harder part.
I speak from experience: I have no technical understanding of programming languages and have never written a line of code — and still create professional websites with this. If I can, so can you.
I speak from experience: I built my first website in early 2000, back then with a German provider’s site builder. That was not much fun if you are no technician. This here is something completely different.
Step by step: building your website in Horizon
1. Start and pick a template
Once you have registered with Hostinger, go to Website on the left and then to Horizon. There you click add new website and say you want to work with Horizon. Now you have two routes: either take one of the templates and start with it — or enter your own prompt right away if you already have precise ideas (more on that in a moment; I built something for you).
In the video I chose a template I liked and simply said: “Use this template.” And Horizon starts working for me.
2. Adapt texts and images — without a line of code
The nice part: the AI asks you. At no point do you have to write code. If you want to add images, you add them. If you want to change texts, you change them. You can also give the AI finished texts and photos you have already prepared — no problem at all.
3. Changes simply via chat
All adjustments run normally through the chat. In the video, for example, I wrote that my topic is not fitness but brain fitness in matters of AI — and Horizon showed me a plan for the redesign and took me along step by step, much as you know it from Claude or ChatGPT. After a few minutes the template was completely adapted to my topic. If you want, you can also look at the data area or even go into the code — but that is exactly what you don’t have to do.
4. Publish and connect your domain
And this, for me, is the big difference from tools like Lovable — or from Claude, which can now build great websites too: I do not have to go anywhere else to connect the page with my actual website. I click Publish at the top and choose a domain I already have with Hostinger — or buy a new one right away.
At first the page sits on a temporary address. But because I want my own branding, I click connect a custom domain, land in my dashboard with all my domains, pick one — and publish the changes. When I then go to the actual domain, the content is already there. The whole thing took 20 seconds. And even once the page is live, I can go back into my Horizon area anytime and change things.
The little hack: my Claude skill for the perfect Horizon prompt
If you do not want to work with a template but be completely creative, I have something for you: I created a free skill for Claude that I am happy to share. You simply upload the skill to Claude, and it walks you through your business: it asks you a few questions about the website or landing page you want to create — you can even specify your colors — and at the end you get the complete prompt for Horizon, including a step-by-step guide for working with it in Horizon.
You then enter this prompt in Horizon and let the AI work. After a few minutes a completely finished page stands. All that would remain: perhaps swap the odd photo, go over the texts once more and attach a payment link. And if the result is too tame for you? Then you simply say so and change your prompt. That way you definitely stand apart from your competition.
Horizon or Lovable, Claude & co.? The difference that matters
You can vibe code in many places by now. With Lovable, with Replit, and even with Claude you now build really good pages. The difference lies elsewhere — and it is the reason I recommend Horizon for solopreneurs:
You do not have to go anywhere else. With most tools you build a nice page — and then face the real hurdle: how does the thing get onto my domain now? Where is it hosted? Exactly there most people drop out, because from here real technical knowledge begins.
In Horizon that is one click. You go to “Publish”, choose a domain you already have with Hostinger — or buy one to go with it — and the page is online. For me that took twenty seconds. Building, hosting and domain sit in one place, and hardly anyone else closes exactly this gap.
And because I get asked this often: yes, you enter the Hostinger world with it. Domain, hosting and builder sit with the same provider. For me that is a fair trade against the time I would otherwise spend connecting, migrating and fiddling with nameservers — but you should decide it consciously, not by accident.
What you should realistically expect
So you are not disappointed: after a few minutes a completely finished page stands. Genuinely finished. But “finished” does not mean “ready for launch”. What still awaits you afterwards:
- Swap the photos — the templates come with placeholders, and your client should see you, not a stock model.
- Sharpen the texts — the AI makes good suggestions, but only you know your positioning. Exactly here a website separates from your website.
- Attach a payment link if it is a sales page. No site builder does that for you.
That is not criticism but the realistic expectation: the AI takes over the technology and the scaffolding. The substance still comes from you.
The counter-calculation: what a page costs you otherwise
I built my first website in the early 2000s — back then with a German provider’s site builder. It was no fun if you are no technician. That I have a page standing in minutes today is still hard for me to grasp.
Do the math: a conventionally built website costs, depending on scope, several hundred to several thousand euros. For the price of a monthly subscription you get a quota of up to 25 websites here, plus chatbot and AI features and the ability to sell digital as well as physical products.
For me that is the real lever — and the reason I write about it at all: I regularly publish new offers. Coaching products, courses, community formats. If I had to pay a designer for every landing page, I could not even earn as much as I would spend. That is exactly what I mean by smaller, more profitable and more independent: not working cheaper, but having fewer dependencies.
Who is Horizon worth it for?
From my point of view Horizon is a really cool solution precisely for people like you and me — solopreneurs and small teams. Especially when:
- you need landing pages for products, but have neither the budget nor the capacity to bring extra people on board — yet it still needs to be fast and look professional.
- you regularly test new products — like I do with coaching offers, courses and community products. If I had to pay a web designer for every new landing page, I could not even earn as much as I would have to spend. Here it is done in a few clicks.
- you have a fast business and cannot wait weeks or months for a finished website.
And I am only at the beginning of what I can do with Horizon.
Frequently asked questions
What is the difference between Hostinger Horizon and Lovable or Claude?
They can all build. The difference is what happens afterwards: with most tools you build the page and must then connect it to your domain and host it elsewhere. In Horizon, building, hosting and domain sit in one place — publishing is one click. The price is that you commit to the Hostinger ecosystem.
Is my website really finished after a few minutes?
The page stands — but before launch you still swap the placeholder photos, sharpen the texts to your positioning and attach a payment link on sales pages. The AI takes over technology and scaffolding, the substance still comes from you.
Do I have to know how to program to build a website with Hostinger Horizon?
No. That is exactly vibe coding: even someone who has never written a line of code creates professional websites with it. You choose a template or enter a prompt — and make all changes normally via the chat.
What does a website with Hostinger Horizon cost?
A conventionally built website costs several hundred to several thousand euros. At Hostinger you get a plan for just a few euros that lets you create several websites right away — including chatbots, further AI features and the ability to sell physical and digital products. With the code KIRSTEN10 you additionally save 10%.
Can I still change my website after publishing?
Yes, anytime. You simply go back into your Horizon area, change what you want via chat, and publish the changes with one click.
Conclusion: no more excuses
Just imagine these possibilities: from now on you have no excuse anymore — neither regarding your website nor your landing pages. Because if I can do it, so can you. If you want to try it yourself: test Hostinger Horizon (affiliate link, code KIRSTEN10 = 10% off) — and get my free Claude skill first, which builds you the perfect prompt.
Questions about your first Horizon project? In my free community we exchange exactly such AI workflows. And do write in the comments under the video which AI tools you like using best — and whether something like Hostinger Horizon belongs in your portfolio soon.
You want to build more than a website? The Claude Sprint is about exactly that for five days: bringing AI into your business so it takes work off your hands — live, in a small group.
