If I told you that in the last 24 hours I set up two landing pages, two email automations and two completely new products in Digistore24 for a client — with a time investment of, say, three hours — would you believe me? Honestly, I would not have believed it myself. In the past this was utopian: something like this took me several days, some agencies take several weeks.
And before you wave it off: this is no AI bullshit bingo. Most videos out there tell you how to make money with AI — and make their money precisely by telling you that. This is a concrete use case as I have it daily in my business: with clients, we look at what they have, what they need, and then decide which AI to use so they can concentrate on their core business. My clients are no IT nerds and no AI nerds — they have a concrete problem to be solved. So if you are facing a launch right now, or guide clients through theirs, this workflow is for you.
The important disclaimer: structure before tools
AI is no magic tool. That the whole thing was done in 24 hours comes from two building blocks. First: I brought in AI support. Second — and this is the decisive part: I work with the client, I know her positioning, I know how she speaks and above all which problems her customers have. Only that way could I shape the communication precisely for this audience.
This must be on paper for you beforehand: you must know your business structure and know who this product is for that you are setting up. Only then do you bring in the AI of your trust. Structure before tools.
The setup: Claude in the browser — and Cowork on the computer
My AI of trust is Claude. I work with it every day — in the browser, but above all in Cowork: Claude as an app directly on my computer. You can do everything shown here perfectly well via Claude in the browser, but some functions I simply do not do in the chat but in Cowork — which is why I love working on the computer.
Just one thing you should know: everything you store in Cowork sits locally on exactly this computer. If you work on the laptop, it is only on the laptop; if you work at the desktop, it is on the desktop. For this workflow that is irrelevant for now — I work in the Claude chat here, and there I have the great advantage of being able to access all content again later in the browser.
Step 1: create a client project in Claude
The first thing you should do: create a project — with the relevant data for your client. That is quick: go to Projects in Claude, create a new project, give it a name, a short description — done.
What matters is that you feed into this project everything relevant to the endeavor: product details, colors (for example a brand kit), the language for the product and so on. The more context, the better the result. In the video I deliberately started from zero so you can see what happens even without these inputs — for your real launch you put everything in.
Step 2: the landing page — without WordPress, directly as HTML
We start right away with an HTML page: a website based on code. You need no WordPress and no site builder — you let Claude do the heavy lifting. My prompt went something like this:
“Please build me an HTML page for a new product I want to launch. The product is to be a launch support offer. I want to integrate the HTML page into my WordPress site later — in my case GoHighLevel. A payment will also be attached later, which I will create with Digistore24.”
Instead of Digistore24, ThriveCart, CopeCart or whatever you use works too, of course. The decisive part: you put into this prompt everything Claude needs to create the page. Claude then usually first pulls up the skills that are already stored and then sets up the structure of the page. And for that alone — such a website structure — you need a very, very long time if you are no web designer.
Within a few minutes the launch page was done, and Claude even tells you where to insert what. Anything you want to change, you simply change afterwards via the chat. At the end you click Download HTML and check how your website provider handles HTML files — there are many different routes depending on the provider.
Step 3: the product description for Digistore24
The page stands — now you need the product description for your payment provider. You can take care of that in the same chat:
“That looks great. I now want to set up the product in Digistore24 and need a product description there. Please write me a product description I can store with Digistore24.”
Claude starts immediately and delivers the short description and the full product description. A tip from practice: into the payment form I always put once again precisely what it is about — including the bonuses. Because with the click on the payment form your customer concludes a contract with you, and it should state crystal-clearly what they get. You then just copy the texts over to your payment processor.
Step 4: thank-you email and thank-you page
Two things are still missing: the text for the thank-you email after purchase and a thank-you page. That too runs in the same chat:
“Now I need two more things from you. Number one: the text for the thank-you email after purchase. And in the next step a thank-you page, again as HTML code please, so I can embed it on my website and store the link with Digistore24 as the thank-you page.”
Claude sets up a small project plan for itself — first the email, then the HTML page. Shortly after, both were there: the thank-you email with three subject-line suggestions, a preview text and the actual email — and below it the thank-you page, in the same design as the original landing page, even with animations. Here too: download the HTML code and upload it where your website lives.
Workflow tip: talk to your AI
Maybe you noticed it in the video: I do not type my prompts, I speak them. For that I use Wispr Flow (affiliate link). I work with my AI almost exclusively by voice — because it makes me faster, I think and analyze less about how to phrase it, and I get my thoughts into the AI in much more original form. And exactly that helps the AI understand me better.
Frequently asked questions
Do I need WordPress or a site builder for the landing page?
No. Claude writes your landing page directly as an HTML page. You download the code and embed it where your website lives — with your website provider, in WordPress or in GoHighLevel. Changes you simply make beforehand via chat.
Why was the launch so fast — does it work without preparation too?
No. AI is no magic tool. The speed comes from two building blocks: the AI support and the preparation. You must know your business structure, your positioning and your audience precisely beforehand — who the product is for, what the language should sound like, which problems the customers have. Structure before tools.
What is Cowork and do I absolutely need it?
Cowork is Claude on your computer, as a downloadable app. You do not absolutely need it — everything here also works with Claude in the browser. Just note: what you store in Cowork sits locally on exactly that computer. Content from the Claude chat, on the other hand, you can open again later in the browser.
Conclusion: you hand over the heavy lifting
Once you have done the preparation — you know who the audience is, how the copy should sound, which colors it should have — you can let Claude do all this so-called heavy lifting and concentrate on something else entirely. My client is thrilled: she now has two new products at the start that she can sell from now on. She was already visible — now she has the products to go with it.
If you want to implement workflows like this step by step together with others: in my free Skool community we exchange exactly that, and in the AI Business Community we go deeper into implementation. And if you want to anchor Claude properly in your business once and for all, have a look at the Claude Sprint.
