Is Claude really as good as everyone claims? And above all: What can Claude do concretely for your business? Those are exactly the questions I answer here — covering Claude Chat, Claude Cowork and Claude Code. If you are a solopreneur — running a business on your own, or wanting to build one — you are exactly right here.
What is Claude AI, actually?
Let us start at the beginning, in case Claude is new to you. Claude is an AI assistant made by the US company Anthropic — more precisely: a whole family of language models, the first of which appeared in March 2023. In Europe and Germany, Claude has been officially available since May 2024; before that it only worked via detours.
Three things set Claude apart from what you may know from other AI chats:
- Constitutional AI: Anthropic trains Claude along fixed guidelines to answer safely, correctly and traceably. In practice you notice this in Claude being more likely to say “I don’t know” than to make something up.
- A very large context window: Claude processes enormous amounts of text in a single request — entire books, complete offer documents, a year of newsletters. And keeps the overview while doing it. That is exactly why it suits work that goes beyond a short question.
- Strength in knowledge work: understanding and writing long texts, evaluating data, thinking in structures. That is no accident — it is the declared profile.
You reach Claude via the web app at claude.ai, via the desktop app and via your phone. There is a free version and paid subscriptions — I have broken down exactly what they cost here.
What can Claude do — concretely?
The most honest answer: it does not replace any single piece of software, but the work you have so far done yourself or outsourced. In my day-to-day, that is mainly three areas:
- Text and research: understanding long documents, summarising, translating — and writing new content: emails, blog posts, concepts, offer copy.
- Analysis: spreadsheets, evaluations, numbers. You upload what you have and let it be evaluated, instead of sorting it yourself.
- Building: Via Claude Code, small applications and websites come into being — without you having to know how to program.
And that is exactly the point where most people underestimate what is happening here: this is not about adding another tool to the collection. It is about handing work over.
One thing up front: I am not a coder and not an IT developer. I am a practitioner — and I have been working with AI and digital transformation for over 20 years. So here you get the answers that are actually relevant to you. No tech blabla.
Why everyone is talking about Claude right now
The big AI models — ChatGPT, Claude, Perplexity, Google — are developing in very different directions. The problem for us as users: we need one tool where we do not click back and forth twenty times, but ideally have our real assistants in one interface.
And that is exactly what Anthropic, the company behind Claude, is delivering right now. My take: with the Claude app they have set a milestone — the others can now take a look around and consider whether they can and want to do the same. If you want to know which Claude model fits when, have a look at my test run Claude Fable 5 vs. Opus.
The Claude app: everything in one interface
I downloaded Claude as an app onto my computer because it gives me direct access to all three fields of use: Claude Chat, Claude Cowork and Claude Code. No switching between tools, no searching — one place where everything comes together.
Why the interface is better for non-techies
What you often criticise about other AI interfaces — that they are not intuitive and nobody listens to how users actually work with them — runs differently at Anthropic. I get the feeling real thought goes into it there: how can it be so attractive for the non-IT person, the non-AI expert and above all the non-coder to work with this platform that you never want to leave?
Skills: teach Claude your handiwork
In the chat you will find a small toolbox — and for me it is the first proof that Anthropic has listened to people. Through it you can create so-called Skills for yourself, access your skills, upload, edit and download them. Skills are simply capabilities you need in your daily work.
Two examples from my day-to-day:
- Image and video prompts: For my Higgsfield videos I set up a skill that builds me the optimal prompts for image and video creation — instead of working out how to write the prompt each time.
- Blog posts: A second skill helps me write blog posts.
The lovely thing about it: it feels like talking to an assistant — and the assistant builds you exactly that capability. You can go back at any time and keep editing your skills.
Connecting software — without API chaos
Think back a few months: if you wanted to connect your programs to an AI, you needed so-called API integrations. People like you and me were out of the game there — we are not technicians. All we wanted was for our things to talk to each other.
In Claude today, you simply add your programs via a plus. And every time I look in there, more programs have arrived — the big software vendors are currently pushing hard to be integrated into AI. For you that means: Your assistants in Claude work directly with and inside the programs you work with anyway.
Projects: your own knowledge base
Then there is the wonderful tool of Projects — you may know the principle from ChatGPT. In a project you set up your own knowledge base: you give Claude precisely the information that is relevant to you and your business — or your hobby, depending on what you use Claude for. You simply feed in everything that really counts, and then work inside the project with that knowledge at your back.
Artifacts: finished templates as a starting point
Under Artifacts you see ideas right away for everything you can create with Claude — and you can use these templates immediately. And mind you, that is just the chat area.
A small side note: in the video I also present the sponsor HitPaw (affiliate link) — a video editing tool that has the current AI models for image, video and audio integrated right in the editing interface, and can be tried for free.
Claude Cowork: delegating like a conductor
Now we come to Cowork — for me the ultimate weapon and the point where Claude really differs from the other models like ChatGPT or Gemini. Here I have the feeling of working with a living organism: every time I go in, new things are there — for example plugins that keep suggesting new automations to me.
Cowork means: Claude works on your workspace for you. Whether that is your computer, a specific folder on your computer or your server — you set all of that up and then delegate tasks. After a short while you feel like a conductor who simply says: “Okay — today you do this, you do that, and you do that.”
Claude Code & mobile: if you want to take it all the way
And if you want to go one step further, have a look at Claude Code: with it you can create your own applications. Here too it is made easy for you — you work by typing or by voice, for example via a dictation tool like Wispr Flow or directly via the microphone in conversation with Claude.
The lovely part: you can use Claude on your computer, in the browser and on your phone. With the latest updates, Claude can even be controlled entirely from your phone. I find that genuinely incredible.
What that means in numbers in the end, I measured over six weeks and honestly counter-calculated — including my own working time, which is usually missing from such calculations: Making money with AI.
Claude or ChatGPT — why switch at all?
This question comes up in every one of my calls. My answer is uncomfortable: You do not have to switch at all. If ChatGPT works for you, it works.
Claude becomes interesting where work gets longer. Both answer short questions well. But as soon as you work on a project over weeks, bring in extensive documents or want to build something finished, the large context window plays out its strength — Claude does not lose the thread. Add to that the combination of Chat, Cowork and Code in one interface, which you would otherwise have to spread across several tools.
My practical advice, which I also give my clients: Pick one and work your way in properly. Two half-used subscriptions cost you more money and more attention than one you have mastered. What you save is not the subscription price — it is the time you no longer spend copying back and forth.
Frequently asked questions
What is Claude AI?
Claude is an AI assistant made by the US company Anthropic — a family of language models, the first of which appeared in March 2023. In Germany, Claude has been officially available since May 2024. Its particular features are training along Constitutional AI, a very large context window and its strength in knowledge work.
What can Claude do?
Three things above all: text and research (understanding long documents, summarising, writing new content), analysis (spreadsheets and evaluations) and building (via Claude Code, small applications and websites come into being without you having to program).
Is Claude AI free?
There is a free version you can use to get to know Claude. For regular work the usage limit is too tight — then the Pro plan is the realistic entry point.
Is Claude better than ChatGPT?
Not across the board. On short questions there is little between them. Claude plays out its strength when work gets longer: extensive documents, projects over weeks, building something finished. My advice: pick one and work your way in properly.
Do I need programming skills to work with Claude?
No. The Claude app is deliberately built so that non-techies and non-coders enjoy working with it. Skills come into being in conversation — you describe what you need and Claude builds you the capability. And you connect programs with a click, without the technical API integrations of the past.
What is the difference between Claude Chat, Claude Cowork and Claude Code?
Claude Chat is the conversation interface with Skills, Projects and Artifacts. Claude Cowork lets Claude work directly on your workspace — computer, folder or server — and you delegate tasks like a conductor. With Claude Code you create your own applications. In the Claude app you have all three areas in one interface.
Can I also use Claude on my phone on the go?
Yes — on your computer, in the browser and on your phone. With the latest updates you can even control Claude from your phone, and input works by keyboard or by voice.
Conclusion: so is Claude the miracle weapon for you?
My answer from the video: if you do a lot of things like preparing texts, writing blog posts, creating social media posts and scripts, or running analyses — then you should really take a closer look at the combination of Claude Chat and Claude Cowork. That is exactly where Claude plays out its strength: an assistant that works in one interface with your knowledge, your programs and your tasks — and is precisely not just a chatbot.
If you would rather not start alone: in my free community we exchange ideas about exactly these kinds of workflows. And if you want to anchor Claude properly in your business, have a look at the Claude Sprint.
