Learning Claude for business: the German-language entry point for solopreneurs
Claude is the AI tool I run my entire business on — this website included. Here you’ll find the entry point (in German): what sets Claude apart from ChatGPT, what self-employed people really use it for, and how to learn it — without developer knowledge.
Learn Claude in 5 days →What Claude is — and what sets it apart from ChatGPT
Claude is Anthropic’s AI assistant. At first glance it looks like ChatGPT: a chat window, you ask, it answers. The difference shows when you work. Claude is built for long, connected work: it keeps whole projects in view, remembers how you work in reusable instructions, and works through documents instead of just chatting.
I’ve used both in daily work — including ChatGPT’s most expensive tier at 220 euros a month. My conclusion: ChatGPT is a good answer-giver, Claude is a working partner. For self-employed people who don’t want a hundred tools but one that understands their business, that is the decisive difference.
The detailed comparisons are on the blog: Claude or ChatGPT — which fits you? and What does Claude cost?
What solopreneurs use Claude for — the five applications
1 · Writing in your voice
Newsletters, offers, posts — Claude learns how you sound and writes drafts you only sharpen instead of retype.
2 · Thinking & deciding
Sparring on prices, offers and strategy: Claude pushes back, checks the math and uncovers thinking errors before they cost money.
3 · Website & tech without an agency
This website is built entirely with Claude. Change, extend, publish — without waiting in a contractor’s queue.
4 · Processes that stay
Explained once, usable forever: recurring tasks become fixed routines that Claude performs equally well every time.
5 · Analyzing instead of guessing
Numbers, transcripts, customer feedback — Claude turns mountains of data into decision-ready insight in plain language.
And the best part
All of it runs in one tool. Fewer tools, fewer subscriptions, less complexity — not less output.
Learn on your own or with guidance?
Start for free
On my YouTube channel you’ll find a complete Claude playlist in German — from the first prompt to projects. Plus the fundamentals here on the blog.
Work through it yourself
Create a Claude account, work through the playlist, complete one real task from your business with it every week. Takes longer, costs nothing — works if you stay on it.
The Claude Sprint
Five days live, in German, in a small group: you learn Claude step by step and build your own Claude setup for your business along the way. All details on the sprint →
Frequently asked questions
Is Claude available in German?
Yes. Claude understands and writes German at a very high level — the interface is labeled in English, the work itself runs entirely in German. German-language learning paths: this Claude section, my YouTube channel and the Claude Sprint as a live course.
What sets Claude apart from ChatGPT?
ChatGPT is a strong answer-giver, Claude a working partner: built for long documents, whole projects and reusable routines. If you ask single questions you’ll barely notice a difference — if you run your business on it, you’ll notice it every day.
Do I need technical knowledge to use Claude?
No. A free Claude account is enough to get started. Everything else — projects, your own routines, even a website — can be learned without developer knowledge, step by step.
What is the fastest way to learn Claude for business?
The fastest guided path is the Claude Sprint: five days live, 90 minutes a day, in German — at the end you have your own Claude setup for your business. The free path runs through the Claude playlist on my YouTube channel and the fundamentals articles on the blog.
Don’t just try it — master it.
If you don’t want to collect Claude as your hundredth tool but bring it into your business as a working partner: the Claude Sprint is the German-language live course for exactly that.
To the Claude Sprint →